A successful furniture marketing strategy begins by knowing your clientele and earmarking the right budget
Laying the premise for a furniture marketing strategy should begin by a clear understanding of your target audience. That, if properly gauged, will go a long way in defining your success as a furniture marketer. The ideal blueprint for furniture marketing is based on consumer psychology, which prods people to perceive chairs, tables, couches, shelves, cabinets, and sofas as an extension of their personalities. If you’re able to get the hang of this buying mantra, then your job is half-done. Furniture marketing, like any other marketing, revolves around the 4 Ps (Product, Price, Place, and Promotion).
Once you are sure about your target audience, the next step is about setting aside a marketing budget. As much as you should focus on the online segment, equal, if not more, emphasis should be laid on setting up a retail outlet. No matter which era we dwell in, the ‘Place’ matters a lot in a successful marketing strategy. It will also help you in maintaining the requisite inventory. Moving on, the next step is to design a simple and interactive website, which encourages potential clients to spend more time on the user interface. And of course, you should substantiate your credentials with a trained marketing team, and sustainable post-sales-assistance.
5 tips of a successful furniture marketing strategy
Know your clientele
Identifying your customers will help you in deciding on the furniture segment that you want to deal in. The sophisticated lot of customers usually prefers Victorian furniture, and chairs with a black leather exterior. Apart from that, the other popular furniture categories are wicker, vinyl, and cloth. Don’t forget that ergonomic furniture is also a growing favourite special people buy standing desk, and it’s popularity acquired a snowballing effect after the pandemic.
Decide a marketing budget
Only you know your budget. So, we suggest that you use it in the best possible manner. You should divide it equally on creating advertising campaigns, promotion, point-of-sale (POS) material, and website development. A good way to begin is to hire a financial expert and a marketing consultant. You will be able to allocate funds appropriately in this manner, without getting swayed by the charm of big bucks.
Design an appealing and interactive website
Well, in this age, an unattractive website is suicidal. Your clients will take you seriously only if they get to see your products beautifully portrayed on a web-shop. Secondly, many, if not all, of your clients would prefer to buy furniture online. It gives them a sense of belonging with a particular furniture brand if they’re able to see the products listed online. A website also gives you the option to provide detailed descriptions of your products. And you should garnish it with beautified pictures of your furniture items as well.
Curate a sales and marketing team
Nothing beats personal convincing and pursuit. So, it’s imperative that you have a knowledgeable sales and marketing team at your furniture outlet. As an entrepreneur, you may take the initiative of educating them about your products. That will not only help in increasing your sales, but also giving a fillip to your market goodwill. Therefore, a skilled and trained sales and marketing team is the backbone of your furniture business. However, you’ll have to advise them not to pursue clients at the latter’s annoyance. It’s good to be subtle.
You’re not merely selling furniture. In-fact you’re building a clientele. And that necessitates dedicated consumer service. Client queries, doubts, and concerns should be handled with utmost dignity and patience. Secondly, you should be ready to address their post-sales concerns as well. You will have to be as transparent as possible regarding delivery, assembly (if required), and returns. And your service should always be prompt. Every client loves that, and especially furniture lovers, as they have an intrinsic aesthetic sense which makes them quite sensitive. Consumer loyalty also stems from good post-sales-assistance.
Furniture marketing is a highly exciting and lucrative proposition. You can script success by following these tips and guidelines. We wish you the best of luck in your furniture marketing endeavours.