241543903 (“Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields page after page of pictures showing people’s heads in freezers
Origin
On April 6th, 2009, David Horvitz, a New York-based artist known for his often-eccentric DIY instructional projects, posted a picture with his head in the freezer titled “241543903” via his Flickr account San Pedro Glue Sticks. Days later on April 10th, the same numeric sequence “241543903” appeared in a Tumblr post.
Later in an interview with Urlesque in December 2010, Horvitz explained that he conceived the idea after suggesting his sick friend Mylinh try sticking her head in a freezer. The number “241543903” stems from a combination of the serial number of his refrigerator and the barcodes on a bag of edamame and a package of frozen soba noodles that were stored in the freezer.
What’s the Story Behind “241543903”?
Do you know what famous person lives in the freezer?
Ice cube.
Anyway, I digress, back to 241543903. Although people sticking their heads in freezers may seem insane, this isn’t a new trend. Chances are, you have more questions than answers. If so, go stick your head in the freezer and come back to me. The answers are in the back — not there, dig a little deeper, and keep going past the frozen Mold.
The head-in-the-freezer craze has been around for decades. My brain is slow. Like Internet Explorer. 241543903 is the number you dial when you find a head in the freezer.
No, call the police if you find body parts in your freezer.
The trend was initially created in 2009 when David Horvitz went freezer diving with a friend. After suggesting that his unwell friend stick her head in the freezer — quality advice Dave. Fast forward to 2022 and he’d advise her to self-isolate.
The random string of numbers 241543903 was created from a mixture of his freezer serial number and the barcode from a bag of edamame.
Spread
On April 6th, the same day Horvitz posted his “head in freezer” image, another Flickr user Sake Balboa posted a follow-up picture using the same freezer. A few weeks later on April 23rd, a single-topic blog dedicated to “Heads in Freezer” was registered under the domain 241543903. com. The site’s main page displays a headline that reads: Experiencing a MEME in the Making.
By January 2010, there were already hundreds of Flickr photographs filed under the tag “241543903” and eventually spread to other social media hubs like Facebook, Twitter, and Myspace. In November 2010, the meme was mentioned in Horvitz’s book of instructions titled Everything That Can Happen in a Day published by Random House.
In Brazil and Japan
Since becoming a popular tag on Flickr, “241543903” quickly turned into an international phenomenon with sizable followings in Japan and Brazil. In an interview with Urlesque, Horvitz shared the credit with his friend from Brazil for its international success. Upon returning to Brazil from a trip to New York in April 2009, Horvitz’s friend spread the word by posting the original instructions and passing them on to local youths on the streets.
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