We all know how essential Search Engine Optimization is for a website but are we hiring the right people for it? Well, it’s for you to decide. If your SEO professional is merely stuffing keywords into your website content, here’s a shocker ‘that doesn’t work’. Working hard is not always the way. Rather, proper techniques and smart usage of SEO keywords can take your business website to new heights.
Now if you are new to the game and need an SEO expert for your business, it’s important to take the time to find the right person for the job. With so many self-proclaimed SEO gurus, it can be challenging to get relevant information. For that reason, in this blog, we will discuss some tips that may come in handy in the hiring process for your next SEO expert and we will also look at some important questions that you should consider asking the candidate.
So, let’s get to the first part of this blog, that is:
Tips on Hiring an SEO expert for your business:
- Conduct an Interview
Face-to-face communication will surely give you a better idea of what type of approach your potential candidate has and what your website requires. Prepare a proper questionnaire beforehand so that you are well-prepared for the interview.
If you don’t know what type of questions you should ask, keep reading and find out.
- Look for Experience.
If your candidate has expertise in SEO, they may be the best fit for you and your website because when it comes to SEO, experience is key. Look for an SEO expert who has proven experience and a successful track record in SEO, especially in your industry. This way you can rely on them to tackle all the challenges that your website may be facing.
- Consider your Budget.
SEO can be expensive, so it is essential to consider your budget while hiring an SEO expert. Look for an SEO expert who offers a variety of packages or we can give you a better idea.Consider hiring SEO experts from India and other countries via outsourcing. Not only will you be able to choose from a huge talent pool, but you will also be able to save a lot of money in the process.
- Be Open to Outsourcing.
Nowadays, most companies are opting for outsourcing services. From IT services, graphic design and content writing to accountancy and digital marketing, you can outsource experts in all fields. Many companies prefer outsourcing an expert rather than hiring a permanent employee as they save time, money as well as company resources. Outsourcing to India and other countries like the Philippines has proved to be beneficial as these countries boast a big number of educated and competent individuals, making them an appealing place for outsourcing.
Now let’s dive into the second part of this blog, that is:
What Questions to ask your SEO Candidate?
When interviewing an SEO candidate, it is essential to ask the right questions to ensure that you hire the right one. Here are some questions to ask your potential SEO candidate:
- What are your favourite SEO tools and why?
The candidate’s answer to this question can reveal a lot about their experience and knowledge of the SEO industry. If they mention popular tools like SEMrush, Ahrefs or Google Analytics, it’s a good sign that they are familiar with the latest SEO tools and techniques.
- How do you approach keyword research?
Ask the candidate about their approach to keyword research and how they identify high-value keywords to target. A good candidate will have a well-defined process that includes competitive analysis and data-driven research.
- Can you walk me through a recent SEO project you have worked on?
Ask the candidate to share a recent SEO project that they have worked on, including the goals of the project and the strategies they used to achieve those goals. Look for specific examples of how they improved a website’s ranking, increased traffic or optimized on-page elements.
- How do you keep up with the latest SEO trends and algorithm updates?
SEO is constantly evolving and staying up to date with the latest trends and algorithm updates is crucial. Ask the candidate how they stay current with industry developments such as attending conferences, following industry leaders on social media or participating in online communities.
- What is your experience with technical SEO?
Technical SEO involves optimizing the technical aspects of a website such as a site speed, mobile-friendliness and crawlability. Ask the candidate about their experience with technical SEO and their understanding of technical SEO best practices.
In conclusion, following the right strategies can help you achieve the success that your website deserves and interviewing SEO candidates by asking the right questions can help you understand their experience, knowledge and if they would be a fit for your business. You can also hire certified SEO experts who will fulfil your website needs for you.