Keywords are, as their name suggests, the key to acing any piece of content work. They are the best search engine optimization technique that help you get more and more traffic to your site.
Keyword optimization must be done in such a manner so as to get your site higher in the ranking indices by certain search engines.
While we focus enormously on the context and quality of the content, we must also keep a track of the keywords and their relevance to a particular topic. The guest writers make this a point to focus on the keyword
so that they are able to come up with great guest post and earn traffic for their sites. Therefore, there are certain steps that one can follow in order to get the best possible keywords for their sites:
- The first step in this process is, we need to identify what we are working for and then move towards completing the task. This is what we call as a backward working method
because of which we first get to know about the demands of our audience and then we can frame our topics accordingly. In order to increase our leads, sales, or engagements,
we can determine how much traffic and how many search conversions does are site need. And to get more and more traffic for our site, we have to be found at a higher rank in the search results, for certain specific keywords.
- When we are clear about the objectives in our head, we can turn towards finding the right keywords for our site. To gather a list, we can take insights and ideas from certain stakeholders like salespeople, customers, parts of the marketing team and the like.
Try to get input form these stakeholders, of what they would search for in your products or services, or content or your business. Gather their ideas and make a note of them without filtering or judging their accuracy.
- Competitors in any field offer a great deal of struggle hand in hand with motivation for a company. Therefore, we must also keep a track of our competitors and what activities are they doing.
For this, you need to understand what your competitors are targeting at, are your competitors gaining a higher rank than you, and do they offer the same guest post service or the same products.
There is an enormous opportunity if learning from this analysis. You may also review the topics that they choose to write on, on their pages, their title, their meta description tag,
what content and agenda are they trying to achieve and what is their position in the search results. Make a list of all these things, analyze and filter them and decide what suits your site the best.
- Thereafter, you must go for a thorough research of keywords. There is a plethora of great resources that contain information about the tools and processes required for doing keyword research, for both paid as well as organic search.
In this process, make sure that you use the right tools for both the search methods. Understand the mistakes that you must avoid while searching for your keywords.
While doing your research work, you may want to use the terms and keywords that you found through the competitor and stakeholder review. Work upon them to expand the list by adding related keywords.
- Once your keyword research is completed, there are chances that you might have got several words and phrases in the process. But remember that your topic is what matters the most and thus it should be related to these keywords.
For this, you do not need to make pages for every single keyword rather you can translate the keywords into topics. If you need help during the process, you can refer to certain other articles on your site and benefit from it.
Your site may have information that is an in-depth one. Therefore, you may benefit greatly form them since you can use these topics as your staring point.
Also, you may see that certain topics and themes emerge naturally sometimes from the keyword list that you made earlier. Just make sure that these topics are meaningful ones.
Since they can be later used for paid search in order to get search engine optimization focus. This is how certain websites which offer content writing services, functions.
- After you have found pout specific topics and themes for your work, based upon your keyword research, you can then validate these keywords in order to ensure that they are the right terms.
For example, if we use one particular work as a keyword in our content, though the keyword may be related to the search but may not exactly may the same word.
For instance, if car is the keyword that we choose, it may not be the best fit in case of searches for other things related to car. Although, these things are related to the word car but there is a great deal of depth that is visible in the searches.
If a person is searching for a brand which I have not mentioned in my content, I thus waste the efforts as well as the budget for that click.
Therefore, make sure that you find a balance of your topics and keywords to ensure that they are closely tied to the products and services or the content your offer.
- The search engine result pages change a great deal. Therefore, we need to dedicate sometime to have a look at them manually. Even without this process,
you may feel that you have used all possible ways to validate your keywords, but that is not the end due to the dynamic nature of these search engine result pages.
Choose some of your best topics and keywords and start searching for them of your search engine. Analyze what you see first, your competitors, noise,
if any and also where do the paid and organic listings appear on the page. If you find that things are not as you accept them to be, and your target audience may not be able to reach you then you will have to work upon the importance of other keywords as well.
This is especially applicable for organic results, since they can be put so far down on these browsers that even with your keywords rank number one, you may not be able to get the desired traffic.
- How does great guest post succeed so much? They alway keep on monitor their performance and that is what is require of one to do. Keep a track of what keywords are search most,
keywords that earns less click and keywords which do gather a lot of traffic but not much of conversions. This means that you have to dig deeper and deeper in order to get best results.
Therefore, you can follow the above instruction to choose the correct and relevant keywords for your website so that your search engine optimization is improve and you attract a great traffic to your site.
by Circasd
